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Rebekah Modrak

Rebekah Modrak is an artist and writer whose practice is at the intersections of art, activism, and creative resistance to consumer culture. Her web-based artworks critique brand messaging. Re Made Co. (remadeco.org) takes the form of an online “company” to parody actual company Best Made Co.’s appropriation of working class identities and revitalization of traditional male roles. RETHINK SHINOLA (rethinkshinola.com) analyzes and exposes a complex and patronizing agenda of marketing the White savior myth, Detroit, and authenticity. Modrak is a co-curator of #exstrange, a curatorial project featuring site-specific works by artists using eBay as a site for the exchange of ideas. She is co-editor of the recently published Radical Humility: Essays on Ordinary Acts (Belt 2021) in which twenty writers consider humility as a state of being, with the power to impact institutions, families, and individuals. She is the lead author of Reframing Photography (Routledge 2011), a book critically exploring photographic representation, ethics, re-enactments, mediated vision, and other issues within the image-based world. Modrak is a professor at Stamps School of Art & Design at the University of Michigan where she teaches courses related to image culture, commerce, labor, interventionist tactics, and wearable art.

Still from the Re Made / Best Made Echo video. http://rebekahmodrak.com/work/re-made-best-made-echo/
Best Made Co. and Re Made Co. New York Times articles. http://remadeco.org/article1a.shtml
Lecture, originally presented by Shinola’s President to students in U-M’s Center for Entrepreneurship. Restaged for RETHINK SHINOLA. https://rethinkshinola.com/
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