Lucrecia Roa is an Art Director based out of Los Angeles, California. She received her BFA in Advertising Design from Art Center College of Design. After graduating she decided to pursue a career in the arts instead of going immediately into advertising. She worked for various artists in their studios and was the assistant director for the Rosamund Felson gallery and then for the Centre Pompidou Foundation.
Recently, Lucrecia decided to go back into advertising and has worked for clients such as the United Nations, Target, and American Apparel. She is interested in exploring the relationship between art and advertising and how when brought together, can improve and affect the visual language in commercial media.