Narmeen Naser / The AJALA Project

Narmeen Naser, Co-Founder and Artist

The AJALA Project is an e-commerce art and crowdfunding platform that showcases art inspired by innovative social impact initiatives, Artwork is sold online through merchandise,community events, and art exhibitions, to support emerging artists and social impact grassroots changemakers.

Artists sign up on our platform and collaborate with non-profit initiatives around the world to create artwork and raise awareness for social causes. Our platform serves both artists and social impact initiatives.
Hassan Bello, Co-Founder and Writer

In the last 10 months since the project was conceptualized, we have held various community events and art exhibitions in Dubai to raise awareness for all our grassroots initiatives (80x) and have helped feature more than 150 artists. We are currently building our website (the store is live at www.theajalaproject.com) and are looking for funding and partners to be able to build our team and scale our impact. This is a self-funded project with two core members and any assistance with bringing onboard artists, volunteers, initiatives, partners, etc would be helpful.

Community Art Workshop at our event ‘ For the Love of Dubai’ held in November

We are currently working on our next exhibition titled ‘ Home Without Borders’ an exhibition to highlight the strength and resilience of displaced communities worldwide.

We want this show to be our first traveling show to support  and empower emerging artists and displaced families worldwide.
​Artists from our last exhibition called ‘Empowering Girls Through Education’. We partnered with UAE’s largest education charity called ‘Dubai Cares’. Funds from sale of artwork went to support educational programmes across 45 countries.
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  1. […] Narmeen Naser is a Dubai-based artist and co-founder of the AJALA Project. AJALA is named for a Nigerian man named Olabisi Ajala who, during the 50’s travelled around the world spreading positivity and working to change stereotypes. Naser’s AJALA project commemorates modern-day heroes by connecting grassroots initiatives with artists who help raise funds through the sale of their work. One such initiative is a health facility for refugees in Greece. AJALA matches each initiative with up to five artists who create art inspired by the cause which is then sold to support the cause. Naser speaks to the unique composition of Dubai’s population where more than 90% of residents are expats. This, she says, gives not only a cultural and economic advantage to an art based project like AJALA, it creates a supportive artist community. […]